The brand Lzf Lamps has always stood for decorative concepts inspired by nature where organic forms converge with the object. All the products tell small stories based on light.
We wanted to express this essence when creating this inspirational video for their Koi products range. These products are based on a special material that simulates the scales of the japanese carp, called koi.
For the video, it was important to create a dense environment to put the viewer in an underwater environment. The scenario we created is very rich in forms, which at first are only subtly noticeable. As light goes gaining in importance more details and many more items are discovered. The interaction of the koi fish with organic forms and light brings the carp to become a source of light.
Directed & Produced by: Diestro
Art Director: Txema Alguacil & David Fernández
Director: Hugo Basism
3D Director: Carlos Diéguez
Project Manager: Javier Gutiérrez
Concepts and Design: Txema Alguacil & David Fernández
Character Design: Javier Gutiérrez
Character animation: Santiago Orozco
3D Modelators: Carlos Diéguez & Santiago Orozco
Story Board: Javier Gutiérrez
Matte paints: Txema Alguacil & David Fernández
Postproduction & Vfx: Hugo Basism, Carlos Diéguez & Jakob Konrad
Compositing: Hugo Basism
Real footage: Javier Gutiérrez
Music sound VFX: BSO
Aditional Design: Lucas Stolz
Title design: Javier Gutiérrez & Jakob Konrad
Production: Míriam Romero
Client: Lzf Lamps