FÁBRICA DE SUEÑOS / LOTERÍAS Y APUESTAS DEL ESTADO

The Christmas TV commercial of “Loterias y Apuestas del Estado” is well-known for being an elegant and sensitive expression of these magical dates. This year’s campaign couldn’t be less. Besides the traditional spot, they've developed a website and an app for smartphones and tablets where people can choose their wish for this Christmas. All the Christmas values are shaped into morphing spheres, which represent everyone's wishes. Strength, optimism, love, passion, peace, hope, hapiness, solidarity and freedom become alive cores into different balls.

Credits

Directed & Produced by: DIESTRO

Director: Hugo Basism
Art Direction: Grey & Diestro
3D Artists: Hugo Basism, Carlos Diéguez & Jordi Cabeza
Compositing: Hugo Basism & Paul Morron
Production: Míriam Romero & Albert Casanovas.

Client: Loterías y Apuestas del Estado 

Agency: Grey
Music & Sound design: flyabit.es

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