Sony Pix is one of the most popular TV channels in India. They asked us to refresh their identity. They wanted not only to obtain a new look but also to achieve direct communication with the spectator.
We generated a system of three-dimensional modeled plates that worked as a camera shutter which displayed the information, image and the different promo systems.
Besides the whole informative work, we created corporate identity pieces using graphic concepts to generate the Sony Pix logo. Being a specialized channel of cinema, we generated synthetic and abstract images that provided the spectator a darkroom sensation.
Project Direction: David Hermoso (No Pretendas Madrid)
Channel art direction: AXT, No Pretendas Madrid & Diestro
Art Direction ID's: David Fernández, Txema Alguacil, Hugo Basism & Jakob Konrad
Direction: Hugo Basism
Compositing: Hugo Basism, Jakob Konrad & Martín Fernández
3D Animation & modeling: Hugo Basism, Héctor Enka, Jakob Konrad, Santi Orozco & Carlos Diéguez
Concepts & Design: David Fernández, Txema Alguacil & Hugo Basism
Production Company: No Pretendas Madrid
Production: Míriam Romero
Client: No Pretendas Madrid for Sony Pix (Indian movie channel under the Sony Entertainment Network)