Since the first day, DIESTRO sidded the Mixx Russia Conference 2013 as partners. We provided the conference with a new brand image.
Our first step was to define and design the brand id image upon the brief description of the event from the IAB Russia. The most important part of this process was to design a logo. So the main keywords or concepts that better sticks to are: Energy, Intercomunication, Pin and Twist.
This mixture of concepts resulted into these energy-form lines connecting with each other and morphing into conference’s name: Mixx.
The real challange showed up at the point we needed to create a movie for the conference. This movie had to be optically atractive to capt the future visitors’ interest by the time it had to Express the Mixx Conference essence: The World is interconected and all the lines lead to a same spot – represented by the big energy globe – which is this year’s Mixx Russia Conference.
Directed & produced by: DIESTRO
Director: Hugo Basism & Javier Gutiérrez
Art Direction: Javier Gutiérrez & Hugo Basism
Creative Director: Javier Gutiérrez & Hugo Basism
Storyboard: Hugo Basism
3d Artists: Jordi Cabeza & Xavi Segura
2d Animation: Txema Alguacil, Javier Gutiérrez & Paul Morron
Live Action: Paul Morron & Javier Gutiérrez
Compositing: Hugo Basism & Paul Morron
Music & sound FX: Helios Peñalver
Production: María Soler, Míriam Romero & Albert Casanovas