We’re incredibly proud to once again team up with our friends at MOVISTAR+ to create a new television graphic package. This time, we’ve designed the brand identity for Deporte Plus+, the fresh evolution of #Vamos for M+ sports programming—a brand brimming with passion and boundless emotion. Deporte Plus+ opens a window to every sport and competition available on the platform.
We’ve crafted a versatile, modular brand identity that seamlessly adapts to the platform’s diverse sections:
-M+ Sports News: INFO DEPORTE PLUS+, delivering the latest updates.
-DEPORTE PLUS+ EN JUEGO, a dynamic sports carousel broadcast live every weekend.
-The daily DEPORTE PLUS+ program, filmed in the Michael Robinson studio, covering all the action from LaLiga, Champions League, ACB, NBA, F1, rugby, NFL, tennis, paddle tennis, surfing, golf, and more.
M+ aims to be the ultimate hub for sports storytelling, connecting fans to real-time updates across disciplines worldwide. To achieve this, we’ve built a bold, self-assured identity featuring frenetic motion design and striking, high-impact visuals.
Welcome to DEPORTE PLUS+, the infinite stadium.
Directed and Produced by DIESTRO
Executive production: Movistar+
Client: Movistar+
