Our proposal centers on a blend of illustration and typography as the core elements, paired with a retro-inspired treatment of imagery reinterpreted through a contemporary lens. We’ve opted for vibrant color palettes that pop against black-and-white visuals, weaving in printed textures and a deliberately worn aesthetic. Typographic animation plays a starring role in the project, alongside 2D character animation, serving as the perfect vehicle to channel emotions—whether it’s the fiery passion of the game or its playful humor—forging a deep connection with viewers.

Through this aesthetic, we aim to mirror the grit and dedication of footballers and fans alike—those who pour their hearts into every match, striving for victory or standing by their teams through any challenge, no matter how daunting. It reflects the personal growth this demands and captures the raw spirit of the sport: a relentless fight that leaves its mark, from the grandest stadiums to the humblest neighborhood pitches.