We had the privilege of designing, directing, and animating an ambitious global campaign for NESTLE MILO, in collaboration with OGILVY HONG KONG and OGILVY SINGAPORE. As an official sponsor of FC BARCELONA, this campaign harnesses the brand’s dynamic energy to deliver a powerful message, embedding 26 sports values—from A to Z—tailored specifically for a pre-teen audience. Our goal was to inspire and engage young viewers by celebrating the spirit of sportsmanship, resilience, and teamwork, all through the lens of Milo’s partnership with one of the world’s most iconic football clubs.
The campaign extends across multiple platforms, including a striking TV commercial featuring 26 unique posters, each meticulously designed and produced by our team from concept to completion. This comprehensive approach ensures a cohesive and visually captivating experience that resonates with its audience, reinforcing MILO’S commitment to nurturing the next generation of active, value-driven individuals.
Set against captivating footage of training sessions at FC BARCELONA’S legendary LA MASIA, featuring player ERIC ABIDAL, we seamlessly integrate animated sequences that bring each word to life through dynamic lettering. By blending traditional animation, cutting-edge 3D techniques, motion graphics, and a variety of other creative methods, we’ve achieved a visual style that bursts with vibrancy and striking eclecticism, reflecting the energy and diversity of the campaign.
A voiceover delivers the phrases with the cadence of contemporary poetry, lending an artistic depth to the piece, while a carefully crafted musical score enhances the emotional resonance. Together, these elements form a triumphant composition that has resonated powerfully across Asian and South American markets, captivating audiences and leaving a lasting impression.
The graphic translation to the collection of 26 posters is an integral part of this multiplatform campaign that stands out in the advertising sector of sports nutrition.
Directed and Produced by DIESTRO
Agency: Ogilvy
Client: Nestlé
Music: ---
