TV3 entrusted us with designing a fresh brand identity for ONZE, a sports "late show" airing daily on the ESPORT3 channel, delivering up-to-the-minute coverage of current affairs in sports.
A key project requirement was to align with the identity we previously developed for GOL A GOL. We preserved subtle ties to GLG’s graphic elements while embracing a bolder, more rebellious direction—infusing a raw, handmade feel. The result is a gritty aesthetic featuring textured finishes, scanned components, glitch effects, and a chaotic, psychedelic edit that breaks the mold.
The nights on ESPORT3 once again pulse with unbridled passion.
Directed and Produced by DIESTRO
Executive production: TV3
Client: TV3
