We have designed and animated the TV branding package for INSOLITS, a distinctive sports program airing on TVE, Spain’s national broadcast network. In collaboration with the production company ZOOPA, we crafted a fresh, contemporary, and stylish approach tailored to this unique show, which explores the fascinating world of unconventional and extraordinary sporting activities.
Our animation strategy prioritizes visual sophistication, relying on high-quality still graphics brought to life through skillful editing and a dynamic motion rhythm, rather than extensive character animation. The design draws subtle inspiration from the iconic cutout motion aesthetics of the 1960s and 1970s, infusing a nostalgic nod to that era’s innovative style while maintaining a modern edge. This blend of retro influence and cutting-edge execution ensures the branding stands out, perfectly complementing the program’s quirky and adventurous spirit.
Directed and Produced by DIESTRO
Production Co: Zoopa
Client: TVE
